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Cited by

• 1998Fashion involvement, self‐monitoring and the meaning of brands253 cited
• 2004Dimensions of brand purchasing behaviour: consumers in the 18–24 age group114 cited
• 1990In Search of a Common Thread: Classification of Information Communicated Through Dress100 cited
• 2009An extended theoretical model of fashion clothing involvement99 cited
• 2010Fashion consumer profiles in the Portuguese market: involvement, innovativeness, self‐expression and impulsiveness as segmentation criteria70 cited
• 2009Is fashion promoting counterfeit brands?65 cited
• 2002Toward understanding the young consumer's brand associations and ethnocentrism in the lion's port62 cited
• 2012Influence of collective self esteem on fashion clothing involvement among Indian women59 cited
• 2014How cosmopolitan are Indian consumers?: a study on fashion clothing involvement47 cited
• 2018Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination45 cited
• 2015The effects of self-monitoring tendency on young adult consumers’ mobile dependency42 cited
• 2012Consumers’ Attitude towards Branded Apparels: Gender Perspective37 cited
• 2011Influence of consumers’ susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers