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Market Segmentation
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Market Segmentation (1986)Market SegmentationA Study on the Effect of Customer Habits on Revisit Intention Focusing on Franchise Coffee Shops (2022)A Study on the Effect of Cust…Using factor-cluster analysis to segment patrons of casual dining establishments in the United States (2015)Using factor-cluster analysis…A Comparison of Dining Preference between Resident and Non-Resident Groups (2012)A Comparison of Dining Prefer…A Benefit-Based Approach To Market Segmentation: A Case Study of an American Specialty Coffeehouse Chain in Hong Kong (2008)A Benefit-Based Approach To M…Perceptual mapping of attributes and preferences: an empirical examination of hotel F&B products in Korea (1996)Perceptual mapping of attribu…Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions (1990)Marketing for Hospitality and Tourism (1995)The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value (1999)Consumer Choice and Segmentation in the Restaurant Industry (1992)Qualitative Marketing Research (2001)Measurement of tourist satisfaction with restaurant services: A segment-based approach (2003)An analysis of the relationship between travel preferences and intentions to use registered traveler biometric systems in air travel (2013)Individual differences and multidimensional scaling (1972)A Service Quality Model and its Marketing Implications (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)A market‐driven approach to business development and service improvement in the hospitality industry (1997)Market segmentation in hospitality research: no longer a sequential process (1998)Dealing with pandemics: An investigation of the effects of COVID-19 on customers’ evaluations of hospitality services (2021)Principles of Marketing (1972)Motivations for pleasure vacation (1979)Measuring the Involvement Construct (1985)The Impact of Organization’s Leadership and Training and Development on Employees’ Satisfaction in Casual Dining Restaurants in Egypt: The Mediating Role of the Work Environment (2020)Shopping Behavior in the Context of the Digital Economy (2022)The effects of diningscape on customer satisfaction and word of mouth (2023)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Judgment under Uncertainty (1982)The theory of planned behavior (1991)
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  • 1996Perceptual mapping of attributes and preferences: an empirical examination of hotel F&B products in Korea40 cited
  • 2008A Benefit-Based Approach To Market Segmentation: A Case Study of an American Specialty Coffeehouse Chain in Hong Kong36 cited
  • 2015Using factor-cluster analysis to segment patrons of casual dining establishments in the United States23 cited
  • 2022A Study on the Effect of Customer Habits on Revisit Intention Focusing on Franchise Coffee Shops20 cited
  • 2012A Comparison of Dining Preference between Resident and Non-Resident Groups12 cited

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