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Marketing strategy implementation in higher education: A mixed approach for model development and testing
16 references·1 citing·36 second hop
Marketing strategy implementation in higher education: A mixed approach for model development and testing (2011)Marketing strategy implementation in high…Qualitative Content Analysis (2008)Qualitative Content AnalysisFrom the Editors: What Grounded Theory is Not (2006)From the Editors: What Ground…Management International Review (2004)Management International Revi…“Push‐pull” factors influencing international student destination choice (2002)“Push‐pull” factors influenci…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Handbook of Qualitative Research (1994)Handbook of Qualitative Resea…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Building Theories from Case Study Research (1989)Building Theories from Case S…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Qualitative research and evaluation methods (1980)Qualitative research and eval…Theoretical Sensitivity: Advances in the Methodology of Grounded Theory (1978)Theoretical Sensitivity: Adva…Patterns in Strategy Formation (1978)Patterns in Strategy FormationOrganizational Strategy, Structure, and Process (1978)Organizational Strategy, Stru…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Exploring and investigating the international marketing communication strategies of British digital SMEs: a signalling theory perspective (2025)Exploring and investigating t…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)The social psychology of organizing (1969)The Social Psychology of Organizations. (1979)The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orientation on Business Profitability (1990)The Management of Innovation (1994)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Content Analysis: An Introduction to its Methodology. (1984)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study (2013)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Simultaneous Factor Analysis in Several Populations (1971)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)How Many Interviews Are Enough? (2005)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Snowball Sampling: Problems and Techniques of Chain Referral Sampling (1981)The integrative review: updated methodology (2005)The qualitative content analysis process (2008)Using thematic analysis in psychology (2006)Determining Validity in Qualitative Inquiry (2000)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Communication and Trust in Global Virtual Teams (1999)Value creation in E‐business (2001)
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References

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  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,630 cited
  • 1980Qualitative research and evaluation methods35,808 cited
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  • 1988On the Evaluation of Structural Equation Models26,445 cited
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  • 2002“Push‐pull” factors influencing international student destination choice

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  • 2025Exploring and investigating the international marketing communication strategies of British digital SMEs: a signalling theory perspective5 cited