Article2002

Culture and leadership in market‐oriented service organisations

54 citations0/0 files storedEuropean Journal of Marketing

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Organizational Management and Innovation Leadership and Management in Organizations Management and Organizational Practices

Abstract

The fields of market orientation and services marketing are still rather new domains of scientific research. It appears that they have quite a few challenging topics in common. This paper combines some of those topics. It focuses on the culture of market‐oriented services organisations and the leadership styles that may belong to such a culture. An open culture which is reflected in clarity in marketing goals and a strong drive to be the best (deliver superior value or quality) are the essential features of such a culture. This calls for achievement‐oriented leaders who care about people.

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1993Cultures and Organizations: Software of the Mind.1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1994The Capabilities of Market-Driven Organizations 1994Competing for the Future 1995Market Orientation and the Learning Organization

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