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Suggesting a More Effective Way to Use the Promotional Mix in Services
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Suggesting a More Effective Way to Use the Promotional Mix in Services (2014)Suggesting a More Effective Way to Use th…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Persuasive Design of Destination Web Sites: An Analysis of First Impression (2008)Persuasive Design of Destinat…Tourism Marketing in an Era of Paradigm Shift (2007)Tourism Marketing in an Era o…Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis (2007)Success Factors for Destinati…Identifying Significant Factors Influencing Consumer Trust in an Online Travel Site (2006)Identifying Significant Facto…Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet (2004)Separate and joint effects of…An Investigation of Elaboration and Selective Scanning as Mediators of Learning From the Web Versus Print (2002)An Investigation of Elaborati…Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations (2000)Preparing for the New Economy…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The Effects of Integrating Advertising and Negative Word‐of‐Mouth Communications on Message Processing and Response (1995)The Effects of Integrating Ad…Image Formation Process (1994)Image Formation ProcessIntegrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information (1993)Integrating Information from …Advertising Claim Objectivity: Antecedents and Effects (1993)Advertising Claim Objectivity…Information Response Models: An Integrated Approach (1982)Information Response Models: …Integration theory and attitude change. 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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1994Image Formation Process2,267 cited
  • 1952The nature and measurement of meaning.1,326 cited
  • 1971Integration theory and attitude change.905 cited
  • 2007Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis427 cited
  • 1982Information Response Models: An Integrated Approach407 cited
  • 2000Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations385 cited
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  • 1993Advertising Claim Objectivity: Antecedents and Effects208 cited
  • 2006Identifying Significant Factors Influencing Consumer Trust in an Online Travel Site201 cited
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  • 2002An Investigation of Elaboration and Selective Scanning as Mediators of Learning From the Web Versus Print197 cited
  • 1995The Effects of Integrating Advertising and Negative Word‐of‐Mouth Communications on Message Processing and Response195 cited
  • 1993

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Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information
183 cited
  • 2004Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet174 cited
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