Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model

Peter A. Caprariello · Amy J. C. Cuddy · Susan T. Fiske

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Social and Intergroup Psychology Cultural Differences and Values Social Power and Status Dynamics

Abstract

The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices. No prior evidence at a societal level has manipulated both structural predictors and measured both stereotypes and prejudices. In the present study, participants ( n = 120) responded to an immigration scenario depicting a high- or low-status group, competitive or not competitive, and rated their likely stereotype (on warmth and competence) and elicited emotional prejudices (admiration, contempt, envy, and pity). Seven of eight specific predictions are fully confirmed, supporting the SCM's predicted causality for social structural effects on cultural stereotypes and emotional prejudices.

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References

1954Nature of Prejudice 1993What is coefficient alpha? An examination of theory and applications.2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.2006Universal dimensions of social cognition: warmth and competence 1984Essentials of Behavioral Research: Methods and Data Analysis 2008Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map 2013Intergroup Conflict And Cooperation: The Robbers Cave Experiment 2007The BIAS map: Behaviors from intergroup affect and stereotypes.

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