Individual, Product Class, and Task-Related Factors in Consumer Information Processing

Noël Capon · Marian Chapman Burke

140 citations0/0 files storedJournal of Consumer Research

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

Several propositions concerning the effect of individual, product class, and task-related factors on information-acquisition strategies were formulated and tested. Marked differences were found for subjects at different socioeconomic levels. A new scheme for analyzing information-acquisition sequence data was developed and employed.

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1958The growth of logical thinking: From childhood to adolescence.1979An Information Processing Theory of Consumer Choice 1969Intransitivity of preferences.1976Task complexity and contingent processing in decision making: An information search and protocol analysis 1960Consumer Behavior as Risk Taking 1975Consumer Choice Strategies: Simplifying Vs. Optimizing 1972Prepurchase Information Seeking for New Cars and Major Household Appliances 1978A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing

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