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From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media
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From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media (2002)From Consumer Response to Active Consumer…Business-to-Business Electronic Commerce (2001)Business-to-Business Electron…Wine Online: Search Costs and Competition on Price, Quality, and Distribution (2000)Wine Online: Search Costs and…New Media Interactive Advertising vs. Traditional Advertising (1998)New Media Interactive Adverti…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…The Constitution of Society. 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References

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Cited by

  • 2006Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior12,683 cited
  • 2008Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators1,081 cited
  • 2014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

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971 cited
  • 2020Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda778 cited
  • 2013Social Media Metrics — A Framework and Guidelines for Managing Social Media657 cited
  • 2011Consumer activity in social media: Managerial approaches to consumers' social media behavior638 cited
  • 2014Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India606 cited
  • 2018How smartphone advertising influences consumers' purchase intention606 cited
  • 2011Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content550 cited
  • 2016Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation505 cited
  • 2016Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook491 cited
  • 2008A Research Agenda for Trust in Online Environments482 cited
  • 2014Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization454 cited
  • 2019Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective414 cited
  • 2013Addressing the Personalization–Privacy Paradox: An Empirical Assessment from a Field Experiment on Smartphone Users1412 cited
  • 2007The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes408 cited