The effect of purchasing situation and conformity behavior on young students' impulse buying

Wu‐Chung Wu · Tzung-Cheng T.C. Huan

27 citations0/0 files storedInternational Journal of Banking, Economics and Finance

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

Abstract

The objective of this research is to explore the effects of purchasing situations (time pressure, economicpressure) and personal characteristics (impulse, conformity, gender) on students’ impulse buying behavior.This study employed a two-way factor 2 (time pressure) x 2 (economic pressure) experiment design by twoscenarios in Paris, France and Prague, Czech Republic, resulting in eight manipulation treatments. Thisresearch found that respondents with high time pressure (limited time) or low economic pressure (largerbudget) are significantly more likely to engage in impulse buying behavior. This study also found that femalerespondents’ impulsivity and conformity are higher than that of male respondents.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 27 citations exist upstream.

References

1955A study of normative and informational social influences upon individual judgment.1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1987The Buying Impulse 1995Normative Influences on Impulsive Buying Behavior 1952Groups, Leadership, and Men 1991Time-inconsistent Preferences and Consumer Self-Control 1962The Significance of Impulse Buying Today 1998Impulse buying: Modeling its precursors

Cited by

2020Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of COVID-19 in China 2019Study on the Influencing Factors of Mobile Users' Impulse Purchase Behavior in a Large Online Promotion Activity 2016Impulse buying tendencies among Indian consumers: scale development and validation 2018The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city 2011A further editorial guideline for writing manuscript in the field of social science: A special perspective for African Journal of Business Management (AJBM)

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.