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Effects of product unit image on consumption of snack foods

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References

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1986Mental Representations: A Dual Coding Approach5,111 cited
2004Heuristics and Biases: The Psychology of Intuitive Judgment3,536 cited
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2008Handbook of consumer psychology1,195 cited
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1999Hypothesis-Consistent Testing and Semantic Priming in the Anchoring Paradigm: A Selective Accessibility Model596 cited
2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
2014Handbook of Consumer Psychology474 cited
1998An Anchoring and Adjustment Model of Purchase Quantity Decisions439 cited

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2002Incorporating the Irrelevant: Anchors in Judgments of Belief and Value415 cited

Cited by

2010The good, the bad, and the ugly: Influence of aesthetics on product feature judgments201 cited
2020Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda157 cited
2021We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies146 cited
2014Strategic Use of Colour in Brand Packaging128 cited
2016Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging128 cited
2019A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions102 cited
2017Beyond Beauty: Design Symmetry and Brand Personality90 cited
2023Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products88 cited
2018Implicit communication of food product healthfulness through package design: A content analysis84 cited
2016Impact of symbolic product design on brand evaluations81 cited
2016See how tasty it is? Effects of symbolic cues on product evaluation and taste81 cited
2017How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain77 cited
2019Without words: the effects of packaging imagery on consumer perception and response75 cited
2013Predicting and Managing Consumers' Package Size Impressions75 cited
2013Altering choice architecture to change population health behaviour: a large-scale conceptual and empirical scoping review of interventions within micro-environments69 cited
2018Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior59 cited