Strategic Effects of Private Labels and Horizontal Integration

Jorge Tarziján

45 citations0/0 files storedThe International Review of Retail Distribution and Consumer Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

Abstract

Why would retailers want to introduce private labels in a given product category? This paper examines this question, focusing especially on the effects of the emergence of private labels on the relative power of retailers vis à vis national brand manufacturers. The analysis allows for different degrees of competition in the vertical structure, and for linear and non-linear pricing. We show that retailers' gains from introducing private labels increase with the concentration of the retail market both with linear and non-linear pricing.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 45 citations exist upstream.

References

1988The Theory of Industrial Organization 1950Vertical Integration and Antitrust Policy 1997Why Store Brand Penetration Varies by Retailer 1995The Introduction and Performance of Store Brands 1993When Do Private Labels Succeed 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis 1997Countervailing Power and Consumer Prices 1995W hy R etailers S ell P rivate L abels

Cited by

2017Cross-country differences in private-label success: An exploratory approach 2012Abstracting Empirical Generalizations from Private Label Brand Research 2011Private labels in Australia: A case where retailer concentration does not predicate private labels share 2016Leading national brands facing store brands competition: Is price competitiveness the only thing that matters?2010Strategic objectives and competitive advantages of private label products 2013Private and national brand consumers' images of fashion stores

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.