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Customer Ranking Model for Project Businesses: A Case Study from the Automotive Industry
16 references·1 citing·32 second hop
Customer Ranking Model for Project Businesses: A Case Study from the Automotive Industry (2014)Customer Ranking Model for Project Busine…The use of organizational capabilities to increase customer value (2013)The use of organizational cap…Customer knowledge management and IT-enabled business model innovation: A conceptual framework and a case study from China (2013)Customer knowledge management…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Kundenbindung und Kundenwert (2007)Kundenbindung und KundenwertCustomer Relationship Management (2004)Customer Relationship Managem…Customer relationship management : concepts and tools (2004)Customer relationship managem…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Thinking about relationship marketing: where are we now? (2002)Thinking about relationship m…Profit priorities from activity based costing (2002)Profit priorities from activi…Customer Equity: Building and Managing Relationships As Valuable Assets (2001)Customer Equity: Building and…Customer profitability analysis: Measurement, concentration, and research directions (1999)Customer profitability analys…Customer connections: new strategies for growth (1998)Customer connections: new str…Customer lifetime valuation to support marketing decision making (1997)Customer lifetime valuation t…Bedeutende Kunden (1995)Bedeutende KundenMultiproduct Advertising Budgeting (1990)Multiproduct Advertising Budg…The analytic hierarchy process : planning, priority setting, resource allocation (1980)The analytic hierarchy proces…Exploration of Factors Influencing the Customers' Motivation in Buyer-Supplier Relationships on Industrial Markets (2015)Exploration of Factors Influe…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Building and sustaining profitable customer loyalty for the 21st century (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Interaction Orientation and Firm Performance (2008)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Developing Buyer-Seller Relationships (1987)Convergent interviewing to build a theory in under‐researched areas: principles and an example investigation of Internet usage in inter‐firm relationships (2003)Destination networking (2003)Website features that gave rise to social commerce: a historical analysis (2013)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)An application procedure for DEA (1989)An Analysis of Multi-Criteria Decision Making Methods (2013)A review of multi criteria decision making (MCDM) towards sustainable renewable energy development (2016)An examination of the relationship between service quality, customer satisfaction, and store loyalty (2000)Marketing Models of Service and Relationships (2006)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Customer retention management processes (2006)Community relationship management and social media (2011)Customer Relationship Management and Firm Performance (2011)Demystifying Grounded Theory for Business Research (2012)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Interaction, relationships and networks in business markets: an evolving perspective (1996)Whither Services Marketing? (2004)Mindful consumption: a customer-centric approach to sustainability (2010)
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References

  • 1980The analytic hierarchy process : planning, priority setting, resource allocation6,272 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2002Profit priorities from activity based costing627 cited
  • 2001Customer Equity: Building and Managing Relationships As Valuable Assets491 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
  • 2004Customer relationship management : concepts and tools290 cited
  • 2004Customer Relationship Management204 cited
  • 2002Thinking about relationship marketing: where are we now?185 cited
  • 1998Customer connections: new strategies for growth147 cited
  • 2013Customer knowledge management and IT-enabled business model innovation: A conceptual framework and a case study from China146 cited
  • 2007Kundenbindung und Kundenwert127 cited
  • 1990Multiproduct Advertising Budgeting114 cited
  • 2013The use of organizational capabilities to increase customer value73 cited

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  • 1995Bedeutende Kunden67 cited
  • Cited by

    • 2015Exploration of Factors Influencing the Customers' Motivation in Buyer-Supplier Relationships on Industrial Markets13 cited