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English in advertising and brand naming: sociolinguistic considerations and the case of Brazil
5 references·16 citing·49 second hop
English in advertising and brand naming: sociolinguistic considerations and the case of Brazil (2002)English in advertising and brand naming: …Culture and Imperialism (2017)Culture and Imperialism3. English as a Global Language (2016)3. 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this work references cited by second hop

References

  • 2017Culture and Imperialism5,397 cited
  • 20163. English as a Global Language3,345 cited
  • 1992Discourse functions and pragmatics of mixing: advertising across cultures152 cited
  • 1992Contexts of Competence: Social and Cultural Considerations in Communicative Language Teaching132 cited
  • 1994Englishization and contact linguistics130 cited

Cited by

  • 2009Linguistic markets in Rwanda: language use in advertisements and on signs148 cited
  • 2009English in Advertising: Generic Intertextuality in a Globalizing Media Environment77 cited
  • 2012English in Macedonian television commercials31 cited
  • 2014Linguistic Landscape: A Case Study of Shop Signs in Aqaba City, Jordan31 cited
  • 2015English in television commercials in Belgium, France, Italy, the Netherlands and Spain25 cited
  • 2011A reassessment of traditional lexicographical tools in the light of new corpora: sports Anglicisms in Spanish23 cited
  • 2019English and other languages in Italian advertising21 cited
  • 2017Creativity in translation through the lens of contact linguistics: a multilingual corpus of A Clockwork Orange16 cited
  • 2019English as a Global Language15 cited
  • 2011English in the South Korean Linguistic Landscape: Varied Patterns of Use and Status

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9 cited
  • 2019English in advertising in Brazil9 cited
  • 2019World Englishes in the Media9 cited
  • 2011Linguistic and cultural authenticity of ‘Spanglish’ greeting cards7 cited
  • 2016English Shop Signs and Brand Names7 cited
  • 2019World Englishes and Global Commerce7 cited
  • 2003English in South America: selected bibliographical resources5 cited