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Achieving effective academic/practitioner knowledge exchange in marketing
16 references·4 citing·35 second hop
Achieving effective academic/practitioner knowledge exchange in marketing (2008)Achieving effective academic/practitioner…Qualitative Data Analysis (2008)Qualitative Data AnalysisKnowledge for Theory and Practice (2006)Knowledge for Theory and Prac…The Decline and Dispersion of Marketing Competence (2005)The Decline and Dispersion of…How Business Schools Lost Their Way (2005)How Business Schools Lost The…The End of Business Schools? Less Success Than Meets the Eye (2002)The End of Business Schools? …Qualitative Marketing Research (2001)Qualitative Marketing ResearchBridging the Relevance Gap: Aligning Stakeholders in the Future of Management Research (2001)Bridging the Relevance Gap: A…Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm (2000)Comprehensive criteria to jud…The Role of Marketing (1999)The Role of MarketingThe problem of unobservables in strategic management research (1995)The problem of unobservables …The New production of knowledge: the dynamics of science and research in contemporary societies (1995)The New production of knowled…The New Production of Knowledge (1994)The New Production of Knowled…Competing paradigms in qualitative research. (1994)Competing paradigms in qualit…The Validity of Idiographic Research Explanations (1989)The Validity of Idiographic R…Designing qualitative research (1989)Designing qualitative researchManagement education and development : drift or thrust into the 21st century? (1988)Management education and deve…A pint-sized conversation: publicans, brewers, and academics on the UK beer, pub and brewing industry (2025)A pint-sized conversation: pu…Branding’s academic–practitioner gap: managers’ views (2021)Branding’s academic–practitio…TEACHING QUALITATIVE MARKETING RESEARCH: AN EXPERIENTIAL APPROACH (2018)TEACHING QUALITATIVE MARKETIN…Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats (2016)Critical Success Factors in T…The Structure of Scientific Revolutions (1963)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Determining Validity in Qualitative Inquiry (2000)The Nature of Theory in Information Systems1 (2006)Toward a Definition of Mixed Methods Research (2007)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Management Tools and Techniques: A Survey (2001)Bad Management Theories Are Destroying Good Management Practices (2005)Completing the Practice Turn in Strategy Research (2006)Situated Learning: Legitimate Peripheral Participation. (1994)Communities of Practice (1998)Communities of practice learning, meaning, and identity (1999)Bridging Practice and Theory: A Design Science Approach (2009)Construct Validation Using Computer-Aided Text Analysis (CATA) (2009)Reasoning in Organization Science (2012)Consumer Cocreation in New Product Development (2010)Stakeholder Theory: The State of the Art (2010)Building Theory about Theory Building: What Constitutes a Theoretical Contribution? (2011)Thematic networks: an analytic tool for qualitative research (2001)Strategies for ensuring trustworthiness in qualitative research projects (2004)The qualitative content analysis process (2008)Communities of Practice and Social Learning Systems (2000)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research (2008)City branding and the Olympic effect: A case study of Beijing (2009)Introducing Dyadic Interviews as a Method for Collecting Qualitative Data (2013)Brand communication through digital influencers: Leveraging blogger engagement (2014)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)The economic benefits of publicly funded basic research: a critical review (2001)The Economics of Hybrid Organizations (2004)Research Methods in Business Studies (2020)The Parochial Dinosaur: Organizational Science in a Global Context (1991)Across the Great Divide: Knowledge Creation and Transfer Between Practitioners and Academics (2001)
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References

  • 2008Qualitative Data Analysis17,372 cited
  • 1994Competing paradigms in qualitative research.13,125 cited
  • 1989Designing qualitative research9,905 cited
  • 1995The New production of knowledge: the dynamics of science and research in contemporary societies7,046 cited
  • 1994The New Production of Knowledge3,432 cited
  • 2002The End of Business Schools? Less Success Than Meets the Eye1,853 cited
  • 2006Knowledge for Theory and Practice1,665 cited
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  • 2001Qualitative Marketing Research1,389 cited
  • 1988Management education and development : drift or thrust into the 21st century?1,130 cited
  • 2000Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm1,038 cited
  • 2001Bridging the Relevance Gap: Aligning Stakeholders in the Future of Management Research877 cited
  • 1999The Role of Marketing831 cited
  • 1989The Validity of Idiographic Research Explanations790 cited
  • 1995The problem of unobservables in strategic management research648 cited
  • 2005The Decline and Dispersion of Marketing Competence

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229 cited

Cited by

  • 2021Branding’s academic–practitioner gap: managers’ views21 cited
  • 2016Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats15 cited
  • 2018TEACHING QUALITATIVE MARKETING RESEARCH: AN EXPERIENTIAL APPROACH13 cited
  • 2025A pint-sized conversation: publicans, brewers, and academics on the UK beer, pub and brewing industry0 cited