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Product placement: Exploring effects of product usage by principal actors
14 references·0 citing·34 second hop
Product placement: Exploring effects of product usage by principal actors (2008)Product placement: Exploring effects of p…Recognition and recall of product placements in films and broadcast programmes (2008)Recognition and recall of pro…The evolution of product placement: Consumer awareness and ethical considerations (2006)The evolution of product plac…Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others (2005)Adolescent brand consciousnes…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…“I Saw it in the Movies”: Exploring the Link between Product Placement Beliefs and Reported Usage Behavior (2002)“I Saw it in the Movies”: Exp…Audience attitudes towards brand (product) placement: Singapore and the United States (2001)Audience attitudes towards br…Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications (2000)Viewers' Evaluations of Produ…A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (2000)A Study of Factors Affecting …Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Viewers' Recognition of Brands Placed Within a Film (1996)Viewers' Recognition of Brand…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Consumers' Attitudes Toward Product Placement in Movies (1993)Consumers' Attitudes Toward P…Current issues and research in advertising (1978)Current issues and research i…Business research methods (1976)Business research methodsCompliance, identification, and internalization three processes of attitude change (1958)Social Learning Theory. (1978)Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives (2006)Advances in Consumer Research (2025)The Third-Person Effect in Communication (1983)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Understanding consumers' responses toward social media advertising and purchase intention toward luxury products (2013)The need for cognition. (1982)The Elaboration Likelihood Model of Persuasion (1986)Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)A New Branch of Advertising (2009)Cognitive Psychology and Its Implications (1987)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Recall of Brand Placements in Computer/Video Games (2002)Attitudinal effects of mere exposure. (1968)Book Reviews: Keppel, Geoffrey. Design and Analysis: A Researcher’s Handbook . Englewood Cliffs, N. J.: Prentice Hall, 1973. 658 + xiii pp. $13.95 (1975)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Instafamous and social media influencer marketing (2019)Stay tuned: A concise history of American broadcasting (1978)The "Science of the Sophomore" Revisited: From Conjecture to Empiricism (1986)Using the brand experience scale to profile consumers and predict consumer behaviour (2010)Marketing Research (1970)Salience Effects in Brand Recall (1986)Sales and Marketing Management (2007)Enhancing Entrepreneurial Orientation Research: Operationalizing and Measuring a Key Strategic Decision Making Process (2000)Principles and methods of validity and reliability testing of questionnaires used in social and health science researches (2015)Research Methods in Business Studies (2020)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)How Advertising Works: What Do We Really Know? (1999)
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References

  • 1976Business research methods4,277 cited
  • 1978Current issues and research in advertising954 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude810 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues665 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies343 cited
  • 1993Consumers' Attitudes Toward Product Placement in Movies237 cited
  • 1996Viewers' Recognition of Brands Placed Within a Film228 cited
  • 2005Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others193 cited
  • 2002“I Saw it in the Movies”: Exploring the Link between Product Placement Beliefs and Reported Usage Behavior160 cited
  • 2000Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications143 cited
  • 2001Audience attitudes towards brand (product) placement: Singapore and the United States116 cited
  • 2006The evolution of product placement: Consumer awareness and ethical considerations6 cited
  • 2008Recognition and recall of product placements in films and broadcast programmes

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