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ArticleA mathematical reformulation of the reference price

Kevin Dayaratna2012

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Articlegreen2012

A mathematical reformulation of the reference price

Kevin Dayaratna · P.K. Kannan

10 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Supply Chain and Inventory Management

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 2008Handbook of consumer psychology 1986A Reference Price Model of Brand Choice for Frequently Purchased Products 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice 2005Reference Price Research: Review and Propositions

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2022Prospect Theory, Mental Accounting, Nudges: Applications to Economics, Finance, Marketing, Public Policy, and to COVID-19 Pandemic Management

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2005Reference Price Research: Review and Propositionsarticle · 17 shared references 2011The impact of household level heterogeneity in reference price effects on optimal retailer pricing policiesarticle · 15 shared references 2010Preis-Promotion-Framing – Ein Überblick zum Stand der Forschungarticle · 14 shared references 2000Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneityarticle · 13 shared references 2013An appraisal of behavioral price research (part 1): price as a physical stimulusarticle · 13 shared references 2012Why are Consumers Less Loss Averse in Internal than External Reference Prices?article · 13 shared references

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Year2012

Typearticle

Published2012-06-10

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations10

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11002-012-9192-3

openalex_workW2116003975

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