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A mathematical reformulation of the reference price
16 references·1 citing·38 second hop
A mathematical reformulation of the reference price (2012)A mathematical reformulation of the refer…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…A Range Theory Account of Price Perception (1999)A Range Theory Account of Pri…A Comparative Analysis of Reference Price Models (1997)A Comparative Analysis of Ref…Contextual and Temporal Components of Reference Price (1994)Contextual and Temporal Compo…An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods (1994)An Empirical Analysis of Lati…Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Modeling Loss Aversion and Re…Consumer Price and Promotion Expectations: An Experimental Study (1992)Consumer Price and Promotion …A Price Expectations Model of Customer Brand Choice (1990)A Price Expectations Model of…Reference Effects of Price and Promotion on Brand Choice Behavior (1989)Reference Effects of Price an…A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Prospect Theory, Mental Accounting, Nudges: Applications to Economics, Finance, Marketing, Public Policy, and to COVID-19 Pandemic Management (2022)Prospect Theory, Mental Accou…Rational Expectations and the Theory of Price Movements (1961)Pricing: Making Profitable Decisions (1980)Customer satisfaction, customer retention, and market share (1993)Industrial Market Structure and Economic Performance. (1971)Conditional logit analysis of qualitative choice behavior (1972)The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Status quo bias in decision making (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)SERVQUAL: review, critique, research agenda (1996)Consumer Choice between Hedonic and Utilitarian Goods (2000)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)Individual Choice Behavior (1962)Econometric Models of Probabilistic Choice (1981)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Literature review as a research methodology: An overview and guidelines (2019)Advances in Consumer Research (2025)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)The theory and practice of econometrics (1986)Latent Variable Models and Factor Analysis (1989)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Discrete Choice Methods with Simulation (2001)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Robustness of the Theory of Planned Behavior in Predicting Entrepreneurial Intentions and Actions (2013)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Advances in prospect theory: Cumulative representation of uncertainty (1992)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,840 cited
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  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice903 cited
  • 2005Reference Price Research: Review and Propositions845 cited
  • 1989Reference Effects of Price and Promotion on Brand Choice Behavior548 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
  • 1994Contextual and Temporal Components of Reference Price522 cited
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  • 1994An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods449 cited
  • 1990A Price Expectations Model of Customer Brand Choice440 cited
  • 1992Consumer Price and Promotion Expectations: An Experimental Study

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434 cited
  • 1999A Range Theory Account of Price Perception345 cited
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    • 2022Prospect Theory, Mental Accounting, Nudges: Applications to Economics, Finance, Marketing, Public Policy, and to COVID-19 Pandemic Management0 cited