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Advertising complainants: who and where are they?

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References

1998Why Don't Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior477 cited
1994Identifying Who Dislikes Television Advertising: Not by Demographics Alone176 cited
1997Buy This Book: Studies in Advertising and Consumption169 cited
1983Humanistic Advertising125 cited
1991Controlling Sex and Decency in Advertising around the World121 cited
1990An Exploratory Investigation into the Nature of Offensive Television Advertising117 cited
1990Advertising: Strong Force or Weak Force? Two Views an Ocean Apart65 cited

Cited by

2007The role of the customer–seller relationship in the intention of the customer to complain: A study of Chinese restaurateurs49 cited
2007A Multiple Stakeholder Perspective on Responsibility in Advertising47 cited
2005Who's complaining? Using MOSAIC to identify the profile of complainants25 cited
2013Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study21 cited
2019Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions16 cited
2011A comparative study of Chinese and US consumers' attitudes toward advertising regulation16 cited
2020Positive or negative vibes: Does mood affect consumer response to controversial advertising?

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16 cited

2009Fly-posting: An exploration of a ‘controversial’ medium12 cited