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Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research
16 references·2 citing·36 second hop
Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research (2004)Seven Reasons Why Marketing Practitioners…The Innovator's Dilemma (2011)The Innovator's DilemmaUnderstanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…ACROSS THE GREAT DIVIDE: KNOWLEDGE CREATION AND TRANSFER BETWEEN PRACTITIONERS AND ACADEMICS. (2001)ACROSS THE GREAT DIVIDE: KNOW…Across the Great Divide: Knowledge Creation and Transfer Between Practitioners and Academics (2001)Across the Great Divide: Know…MANAGEMENT FASHION (1996)MANAGEMENT FASHIONMarket Orientation and Company Performance: Empirical Evidence From UK Companies (1995)Market Orientation and Compan…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework (1993)Linking market orientation an…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Essentials of Behavioral Research: Methods and Data Analysis (1984)Essentials of Behavioral Rese…The Nature and Scope of Marketing (1976)The Nature and Scope of Marke…Science is about corroborating empirical evidence, even in academic business research journals (2020)Science is about corroboratin…Perspectivas e limites da pesquisa qualitativa na produção de conhecimento em Marketing (2013)Perspectivas e limites da pes…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Management Research Based on the Paradigm of the Design Sciences: The Quest for Field-Tested and Grounded Technological Rules (2004)Knowledge for Theory and Practice (2006)Developing Design Propositions through Research Synthesis (2008)Diffusion of Innovations 1 (2019)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Culture's Consequences: International Differences in Work-Related Values (1981)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Looking Forward and Looking Backward: Cognitive and Experiential Search (2000)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)The Theory of Economic Development (2003)Research in Organizational Behavior (1984)The Discovery of Grounded Theory (2017)The longitudinal course of marital quality and stability: A review of theory, method, and research. (1995)Enhancing well‐being and alleviating depressive symptoms with positive psychology interventions: a practice‐friendly meta‐analysis (2009)Eta squared and partial eta squared as measures of effect size in educational research (2011)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)The Interplay Between Exploration and Exploitation (2006)Organizational Ambidexterity: Antecedents, Outcomes, and Moderators (2008)Positioning and Presenting Design Science Research for Maximum Impact1 (2013)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1993Market Orientation: Antecedents and Consequences4,340 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1984Essentials of Behavioral Research: Methods and Data Analysis3,889 cited
  • 2011The Innovator's Dilemma2,893 cited
  • 1996MANAGEMENT FASHION1,828 cited
  • 2001Across the Great Divide: Knowledge Creation and Transfer Between Practitioners and Academics926 cited
  • 1995Market Orientation and Company Performance: Empirical Evidence From UK Companies758 cited
  • 1976The Nature and Scope of Marketing616 cited
  • 2001ACROSS THE GREAT DIVIDE: KNOWLEDGE CREATION AND TRANSFER BETWEEN PRACTITIONERS AND ACADEMICS.594 cited
  • 1993Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework438 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks

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435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
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    • 2020Science is about corroborating empirical evidence, even in academic business research journals46 cited
    • 2013Perspectivas e limites da pesquisa qualitativa na produção de conhecimento em Marketing9 cited