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The Millennial Consumer in the Texts of Our Times: Experience and Entertainment

402 citations0/0 files storedJournal of Macromarketing

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Behavior and Market Dynamics

Abstract

Two decades ago, (macro)marketing researchers awoke to the hedonic and experiential aspects of consumption—sometimes known as fantasies, feelings, and fun or the “three Fs.” More recent literature has further extended our view toward a broadened recognition of “four Es”—experience, entertainment, exhibitionism, and evangelizing. This essay reviews each of the four Es and will appear serially as three sequential installments: parts 1 and 2 on experience and entertainment, part 3 on exhibitionism, and part 4 on evangelizing.

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References

1956The Presentation of Self in Everyday Life.1936The General Theory of Employment, Interest and Money.1776An Inquiry into the Nature and Causes of the Wealth of Nations 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 2009The Theory of the Leisure Class 2008Presentation of Self in Everyday Life, the 1999The experience economy: work is theatre & every business a stage

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