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ArticleOptimal Advertising and Pricing in a Dynamic Durable Goods Supply Chain

Anshuman Chutani2011

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Optimal Advertising and Pricing in a Dynamic Durable Goods Supply Chain

Anshuman Chutani · SURESH P. SETHI

62 citations·0/0 files stored·Journal of Optimization Theory and Applications

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1969A New Product Growth for Model Consumer Durables 1976A New Product Growth Model for Consumer Durables 1991New Product Diffusion Models in Marketing: A Review and Directions for Research 1999Pricing and the Newsvendor Problem: A Review with Extensions 1990New Product Diffusion Models in Marketing: A Review and Directions for Research 1975Dynamic Price Models for New-Product Planning 2000Dynamic cooperative advertising in a channel 2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

Cited by

2021Robust reinsurance contract with asymmetric information in a stochastic Stackelberg differential game 2017An analytical model of the relationship between product quality and advertising 2016Cooperative advertising for competing manufacturers: The impact of long-term promotional effects 2014A joint dynamic pricing and advertising model of perishable products 2012Cooperative Advertising in a Dynamic Retail Market Oligopoly

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2013Cooperative Advertising in a Supply Chain with Horizontal Competitionarticle · 10 shared references 2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approacharticle · 9 shared references 2012Co-Op Advertising in Dynamic Retail Oligopoliesarticle · 9 shared references 2012Cooperative Advertising in a Dynamic Retail Market Oligopolyarticle · 9 shared references 2014Coordination of Cooperative Advertising in a Two‐Period Fashion and Textiles Supply Chainarticle · 9 shared references 2008Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategiesother · 9 shared references

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Year2011

Typearticle

Published2011-01-01

VenueJournal of Optimization Theory and Applications

ISSN-L0022-3239

Languageen

Citations62

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/s10957-012-0034-5

openalex_workW2117183166

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2020

Advertising, goodwill, and the Veblen effect

2023Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition

2017Assessing the profitability of cooperative advertising programs in competing channels