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Optimal Advertising and Pricing in a Dynamic Durable Goods Supply Chain
16 references·11 citing·34 second hop
Optimal Advertising and Pricing in a Dynamic Durable Goods Supply Chain (2011)Optimal Advertising and Pricing in a Dyna…Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)Cooperative Advertising and P…Retail promotions with negative brand image effects: Is cooperation possible? (2003)Retail promotions with negati…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Impact of a Late Entrant on the Diffusion of a New Product/Service (2000)Impact of a Late Entrant on t…Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…Pricing and the Newsvendor Problem: A Review with Extensions (1999)Pricing and the Newsvendor Pr…Optimal Pricing Strategy for New Products (1999)Optimal Pricing Strategy for …Understanding Cooperative Advertising Participation Rates in Conventional Channels (1997)Understanding Cooperative Adv…Modelling Cooperative Advertising Decisions in Franchising (1996)Modelling Cooperative Adverti…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models …Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)Optimal Pricing and Advertisi…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…Dynamic Price Models for New-Product Planning (1975)Dynamic Price Models for New-…Vertical Cooperative Advertising Ventures (1972)Vertical Cooperative Advertis…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition (2023)Digital advertising spillover…Robust reinsurance contract with asymmetric information in a stochastic Stackelberg differential game (2021)Robust reinsurance contract w…Cooperative advertising in competing supply chains and the long-term effects of retail advertising (2021)Cooperative advertising in co…Advertising, goodwill, and the Veblen effect (2020)Advertising, goodwill, and th…Dynamic Matching in Cloud Manufacturing considering Matching Costs (2019)Dynamic Matching in Cloud Man…Assessing the profitability of cooperative advertising programs in competing channels (2017)Assessing the profitability o…An analytical model of the relationship between product quality and advertising (2017)An analytical model of the re…Cooperative advertising for competing manufacturers: The impact of long-term promotional effects (2016)Cooperative advertising for c…A joint dynamic pricing and advertising model of perishable products (2014)A joint dynamic pricing and a…A game theoretical study of cooperative advertising in a single-manufacturer-two-retailers supply chain (2014)A game theoretical study of c…Cooperative Advertising in a Dynamic Retail Market Oligopoly (2012)Cooperative Advertising in a …Microeconomic theory: basic principles and extensions (1972)A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category (2003)A Critical Review of Marketing Research on Diffusion of New Products (2007)Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Models of technology diffusion (2000)Electronic word-of-mouth in hospitality and tourism management (2007)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)Optimal Advertising Policy under Dynamic Conditions (1962)Dynamic Noncooperative Game Theory (1982)Managing Channel Profits (1983)A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)A survey of game-theoretic models of cooperative advertising (2014)Supply Chain Coordination with Contracts (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)A two-period game of a closed-loop supply chain (2013)Advertising in Asymmetric Competing Supply Chains (2013)A New Product Adoption Model with Price, Advertising, and Uncertainty (1985)A New Product Growth for Model Consumer Durables (2004)Comments on “A New Product Growth for Model Consumer Durables The Bass Model” (2004)Agent-based simulation of innovation diffusion: a review (2011)Diffusion of Innovations 1 (2019)The Bargaining Problem (1950)Risk Aversion in the Small and in the Large (1964)Risk Aversion in the Small and in the Large (1976)Game-theoretical analysis for supply chain with consumer preference to low carbon (2014)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Pandemics and Supply Chain Management Research: Toward a Theoretical Toolbox* (2020)Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons (1994)Perspectives in supply chain risk management (2006)The diffusion of innovations (1983)Innovation and diffusion in small firms: Theory and evidence (1994)Commercial Scenarios for the Web: Opportunities and Challenges (2006)Using Online Conversations to Study Word-of-Mouth Communication (2004)What Makes Online Content Viral? (2011)
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References

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  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 1999Pricing and the Newsvendor Problem: A Review with Extensions1,663 cited
  • 1990New Product Diffusion Models in Marketing: A Review and Directions for Research702 cited
  • 1975Dynamic Price Models for New-Product Planning568 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies242 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 1999Optimal Pricing Strategy for New Products221 cited
  • 2003Retail promotions with negative brand image effects: Is cooperation possible?203 cited
  • 2000Impact of a Late Entrant on the Diffusion of a New Product/Service200 cited
  • 1997Understanding Cooperative Advertising Participation Rates in Conventional Channels192 cited
  • 1984Optimal Pricing and Advertising Policies for New Product Oligopoly Models190 cited
  • 1972Vertical Cooperative Advertising Ventures

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186 cited
  • 1996Modelling Cooperative Advertising Decisions in Franchising185 cited
  • Cited by

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    • 2016Cooperative advertising for competing manufacturers: The impact of long-term promotional effects51 cited
    • 2014A joint dynamic pricing and advertising model of perishable products50 cited
    • 2012Cooperative Advertising in a Dynamic Retail Market Oligopoly39 cited
    • 2020Advertising, goodwill, and the Veblen effect34 cited
    • 2023Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition27 cited
    • 2017Assessing the profitability of cooperative advertising programs in competing channels26 cited
    • 2014A game theoretical study of cooperative advertising in a single-manufacturer-two-retailers supply chain24 cited
    • 2019Dynamic Matching in Cloud Manufacturing considering Matching Costs19 cited
    • 2021Cooperative advertising in competing supply chains and the long-term effects of retail advertising17 cited