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Advertising, goodwill, and the Veblen effect · Study

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ArticleAdvertising, goodwill, and the Veblen effect

Régis Y. Chenavaz2020

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Articlebronze2020

Advertising, goodwill, and the Veblen effect

Régis Y. Chenavaz · Amit Eynan

34 citations·0/0 files stored·European Journal of Operational Research

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand 1994A Theory of Conformity 2000Differential Games in Economics and Management Science 1962Optimal Advertising Policy under Dynamic Conditions 1996Veblen Effects in a Theory of Conspicuous Consumption 1976Optimal Advertising Policy Under Dynamic Conditions 1976Optimal Advertising and Optimal Quality 2004Running to Keep in the Same Place: Consumer Choice as a Game of Status

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2023Impact of government fund policy and blockchain technology on closed-loop supply chains in textile and apparel industry 2022Managing quality and pricing during a product recall: An analysis of pre-crisis, crisis and post-crisis regimes 2021Integration of development and advertising strategies for multi-attribute products under competition

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Details

Year2020

Typearticle

Published2020-07-27

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations34

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.ejor.2020.07.043

openalex_workW3046181756

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