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Advertising, goodwill, and the Veblen effect
16 references·6 citing·36 second hop
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References

  • 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand2,344 cited
  • 1994A Theory of Conformity1,890 cited
  • 2000Differential Games in Economics and Management Science1,559 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1996Veblen Effects in a Theory of Conspicuous Consumption978 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 2004Running to Keep in the Same Place: Consumer Choice as a Game of Status516 cited
  • 1997Conspicuous consumption, snobbism and conformism503 cited
  • 2005Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects451 cited
  • 2005Conspicuous Consumption and Sophisticated Thinking427 cited
  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments407 cited
  • 1983Monopolist Pricing with Dynamic Demand and Production Cost376 cited
  • 2007Contests for Status280 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

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242 cited

Cited by

  • 2023Impact of government fund policy and blockchain technology on closed-loop supply chains in textile and apparel industry46 cited
  • 2022Managing quality and pricing during a product recall: An analysis of pre-crisis, crisis and post-crisis regimes31 cited
  • 2021Integration of development and advertising strategies for multi-attribute products under competition20 cited
  • 2021Sales price and service level on a dedicated online service platform: The dynamics under competing reference quality16 cited
  • 2023Green Veblen effect: Sustainability in pollution management8 cited
  • 2024Governance of Greenwashing Behaviors: A Perspective of Heterogeneous Firm Types8 cited