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Mobile technology has opened up new chances to create organizational communication and customer value. The consumer-sided adoption of mobile technology and services not only increased interest among practitioners, but also among researchers of different disciplines. To analyze antecedents of mobile technology adoption and usage intention prior studies mainly applied the Technology Acceptance Model to evaluate the intention to use a mobile system or service. In doing so, researchers often surveyed general mobile application scenarios by examining a global intention to use. The aim of this study is to point out the importance of mobile- specific antecedents and a precise modeling in terms of defining the object of investigation clearly in order to gain proper results for feasible managerial suggestions. For this purpose, first a mobile-adjusted acceptance model will be drawn up, to test further the hypothesized differences of influential effects of the antecedents of mobile acceptance by a comparative study.
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