Market Segmentation Based on Consumer Ratings of Proposed Product Designs

Murphy A. Sewall

61 citations0/0 files storedJournal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Color perception and design

Abstract

Many products compete on the basis of aesthetic appeal as well as price and brand image. Analysis of consumer reactions to attributes not directly related to a product's functional utility is essential to intelligent decisions about proposed additions to the product line. The author describes a method of deriving market segmentation information from consumer intention to purchase evaluations of a selection of product designs.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 61 citations exist upstream.

References

2025Advances in Consumer Research 1945THE TREATMENT OF TIES IN RANKING PROBLEMS 1951Remarks on the Method of Paired Comparisons: I. The Least Squares Solution Assuming Equal Standard Deviations and Equal Correlations 1951Remarks on the Method of Paired Comparisons: III. A Test of Significance for Paired Comparisons when Equal Standard Deviations and Equal Correlations are Assumed 1965A Theory of Appropriate Statistics 1967A Review of Buyer Behavior

Cited by

1981Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments 1999A nonconscious processing explanation of consumer response to product design 1992Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy?2016Do CEO Activists Make a Difference? Evidence from a Field Experiment 2008A cross‐cultural assessment of leading values in design‐oriented companies 2013Antecedent Stirring Purchase Intention of Smartphone among Adolescents in Perlis 1991Using Recall and Brand Preference to Evaluate Advertising Effectiveness

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.