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Market Segmentation Based on Consumer Ratings of Proposed Product Designs

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References

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2016Do CEO Activists Make a Difference? Evidence from a Field Experiment35 cited
2008A cross‐cultural assessment of leading values in design‐oriented companies24 cited
2013Antecedent Stirring Purchase Intention of Smartphone among Adolescents in Perlis23 cited
1991Using Recall and Brand Preference to Evaluate Advertising Effectiveness19 cited
2006PACKAGING DESIGN AS RESOURCE FOR THE CONSTRUCTION OF BRAND IDENTITY

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2009Segmentation of Indian shoppers based on store attributes14 cited

2020The relationship between aesthetics, perceived value and buying intention: a literature review and conceptual framework12 cited

2009The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design12 cited

2018Impact of Product-Related and Social Factors on Purchase Intention of Smart-Phone Buyers in Nepal11 cited