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Comparison of product bundling strategies on different online shopping behaviors · Study

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ArticleComparison of product bundling strategies on different online shopping behaviors

Tzyy-Ching Yang2006

Article2006

Comparison of product bundling strategies on different online shopping behaviors

Tzyy-Ching Yang · Hsiangchu Lai

67 citations·0/0 files stored·Electronic Commerce Research and Applications

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Supply Chain and Inventory Management

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References

1960The Problem of Social Cost 2000Marketing management: analysis. planning. implementation and control 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1968The Cost of Transacting 1976Commodity Bundling and the Burden of Monopoly 1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing 1987The Price Bundling of Services: A Normative Framework

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2015Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing 2022The Philosophy of Online Manipulation 2007Customer-centric marketing with Internet coupons 2017A novel model for product bundling and direct marketing in e-commerce based on market segmentation 2020Understanding promotion framing effect on purchase intention of elderly mobile app consumers 2018

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2017Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behaviorarticle · 8 shared references 2015The presence of emotional factors: An empirical exploration of bundle purchasing processarticle · 7 shared references 2007Partitioned pricing: Can we always divide and prosper?article · 6 shared references 2016Determinants of customer price sensitivity: an empirical analysisarticle · 6 shared references 2010Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implicationsarticle · 6 shared references 2013Bundling products to success: The influence of complementarity and advertisingarticle · 6 shared references

Details

Year2006

Typearticle

Published2006-06-13

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations67

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.elerap.2006.04.006

openalex_workW2117693206

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