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The NBD repeat purchase process and M/G/∞ queues
8 references·0 citing·33 second hop
The NBD repeat purchase process and M/G/∞ queues (2000)The NBD repeat purchase process and M/G/∞…Fundamentals of Queueing Theory. (1986)Fundamentals of Queueing Theo…Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases (1985)Technical Note—Why Does the N…A Stochastic Model of Consumer Behavior and Optimal Advertising (1982)A Stochastic Model of Consume…A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty (1979)A Generalization of the Nerlo…Optimum Advertising and Goodwill under Uncertainty (1978)Optimum Advertising and Goodw…Fundamentals of Queueing Theory. (1977)Fundamentals of Queueing Theo…Repeat-Buying: Theory and Applications (1974)Repeat-Buying: Theory and App…Repeat-buying. Theory and Applications. (1973)Repeat-buying. Theory and App…Equilibrium points in n -person games (1950)Optimal Advertising Policy Under Dynamic Conditions (1976)Differential game models in management science (1983)Stochastic diffusion models with advertising and word-of-mouth effects (1983)Controlling Measurement Errors in Models of Advertising Competition (2000)Games and Decisions (2015)A Consumer Purchasing Model with Erlang Inter-Purchase Times (1973)A Parsimonious Description of the Hendry System (1977)A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes (1980)Understanding brand performance measures: using Dirichlet benchmarks (2003)Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods (2010)From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data (2011)Introduction to stochastic control (1971)The economics of advertising (1972)Stochastic control theory and operational research (1984)Dynamic Optimal Control Models in Advertising: Recent Developments (1994)A MICROECONOMIC MODEL OF CORPORATE SOCIAL RESPONSIBILITY (2010)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)Information and Consumer Behavior (1970)THE VALUATION OF RISK ASSETS AND THE SELECTION OF RISKY INVESTMENTS IN STOCK PORTFOLIOS AND CAPITAL BUDGETS**This paper is another in a series of interrelated theoretical and statistical studies of corporate financial and investment policies being made under grants from the Rockefeller Foundation, and more recently the Ford Foundation, to the Harvard Business School. The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. Sharpe does not take up the capital budgeting problem developed in section V below.] (1975)Consumer buying behavior and optimal advertising strategy: The quadratic profit function case (1988)Two-tier price membership mechanism design based on user profiles (2022)Building and sustaining profitable customer loyalty for the 21st century (2004)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Consumer Decision Making (2015)Input Versus Output Queueing on a Space-Division Packet Switch (1987)Queueing analysis: A foundation of performance evaluation (1995)Modeling bursts and heavy tails in human dynamics (2006)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern? (2015)Modeling and simulation of pedestrian traffic flow (1994)Queueing theory in manufacturing systems analysis and design: A classification of models for production and transfer lines (1996)Fundamentals of Queueing Networks: Performance, Asymptotics, and Optimization (2004)
this work references cited by second hop

References

  • 1977Fundamentals of Queueing Theory.2,930 cited
  • 1986Fundamentals of Queueing Theory.447 cited
  • 1974Repeat-Buying: Theory and Applications188 cited
  • 1985Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases91 cited
  • 1978Optimum Advertising and Goodwill under Uncertainty48 cited
  • 1973Repeat-buying. Theory and Applications.44 cited
  • 1979A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty29 cited
  • 1982A Stochastic Model of Consumer Behavior and Optimal Advertising20 cited

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