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The Mediating Effect of Quality and Prestige on the Relationship between Brand Globalness and Purchase Likelihood of HTC Mobile Phone
16 references·0 citing·38 second hop
The Mediating Effect of Quality and Prestige on the Relationship between Brand Globalness and Purchase Likelihood of HTC Mobile Phone (2013)The Mediating Effect of Quality and Prest…Confirmatory factor analysis for applied research (2007)Confirmatory factor analysis …How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Overview of Factor Analysis (1998)Overview of Factor AnalysisStrategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Applications of structural equation modeling in marketing and consumer research: A review (1996)Applications of structural eq…On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution (1995)On the Use, Usefulness, and E…Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue (1994)Challenges and Opportunities …Research methods for business: A skill building approach (1993)Research methods for business…On the fit of models to covariances and methodology to the Bulletin. (1992)On the fit of models to covar…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …STRUCTURAL EQUATION MODELS WITH UNOBSERVABLE VARIABLES AND MEASUREMENT ERROR (1981)STRUCTURAL EQUATION MODELS WI…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Factor Analysis: Statistical Methods and Practical Issues (1978)Factor Analysis: Statistical …EQS : structural equations program manual (1989)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Why should i share? examining social capital and knowledge contribution in electronic networks of practice (2005)Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 (2005)Trust and risk in e-government adoption (2008)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)Intraclass correlations: Uses in assessing rater reliability. (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. 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References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1993Research methods for business: A skill building approach16,985 cited
  • 2007Confirmatory factor analysis for applied research15,614 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1978Factor Analysis: Statistical Methods and Practical Issues2,786 cited
  • 1996Applications of structural equation modeling in marketing and consumer research: A review2,550 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 1992On the fit of models to covariances and methodology to the Bulletin.1,659 cited
  • 1995On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution1,202 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 1981STRUCTURAL EQUATION MODELS WITH UNOBSERVABLE VARIABLES AND MEASUREMENT ERROR1,167 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2002How perceived brand globalness creates brand value1,109 cited

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1998
Overview of Factor Analysis
507 cited
  • 1994Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue390 cited
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