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Stereotypes of the Aged

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References

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1972Objectivity as Strategic Ritual: An Examination of Newsmen's Notions of Objectivity1,780 cited

Cited by

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1982CONTEXTUAL AGE AND TELEVISION USE113 cited
2005Hopelessness and Loneliness as Predictors of Older Adults' Involvement With Favorite Television Performers71 cited
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2000Does advertising in the UK need older models?46 cited
1999In pursuit of youth: what’s wrong with the older market?43 cited
1979Satisfaction/Dissatisfaction with Food Shopping Among Elderly Consumers43 cited
1976Functional analysis of TV viewing for older adults38 cited
1987Self-Perceptions of Aging across Cultures: Myth or Reality?

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37 cited

1985Response of Elderly Consumers to their Portrayal by Advertisers34 cited

1989Improving Advertising Aimed at Seniors33 cited

1984Fashion Alienation: Older Adults and the Mass Media32 cited