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Credit users segmentation for improved customer relationship management in banking
5 references·0 citing·21 second hop
Credit users segmentation for improved customer relationship management in banking (2011)Credit users segmentation for improved cu…Data Mining For Customer Relationship Management (2011)Data Mining For Customer Rela…Data Mining Techniques in CRM: Inside Customer Segmentation (2010)Data Mining Techniques in CRM…Credit Card Customer Segmentation and Target Marketing Based on Data Mining (2010)Credit Card Customer Segmenta…An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)An LTV model and customer seg…Data mining techniques for customer relationship management (2002)Data mining techniques for cu…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value research in marketing: A review and future directions (2002)Application of data mining techniques in customer relationship management: A literature review and classification (2008)Manage Marketing by the Customer Equity Test (2010)New insights into churn prediction in the telecommunication sector: A profit driven data mining approach (2011)A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)Neural network for predicting the performance of credit card accounts (1996)Marketing management: analysis. planning. implementation and control (2000)Mining the customer credit using classification and regression tree and multivariate adaptive regression splines (2004)An Empirical Study on Credit Scoring Model for Credit Card by Using Data Mining Technology (2011)Mining and Exploration of Credit Cards Data in UAE (2015)A survey - data mining frameworks in credit card processing (2016)Customer Retention Strategies (2001)On Data Mining for Direct Marketing (2007)Understanding of Customer Profiling and Segmentation Using K-Means Clustering Method for Raipur Sahkari Dugdh Sangh Milk Products (2013)Customer relationship management research (1992‐2002) (2005)Harnessing marketing automation for B2B content marketing (2015)AI in marketing, consumer research and psychology: A systematic literature review and research agenda (2021)A comparison of machine learning techniques for customer churn prediction (2015)Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis (2016)A Data Mining-Based Framework for Supply Chain Risk Management (2018)
this work references cited by second hop

References

  • 2002Data mining techniques for customer relationship management522 cited
  • 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry420 cited
  • 2010Data Mining Techniques in CRM: Inside Customer Segmentation207 cited
  • 2010Credit Card Customer Segmentation and Target Marketing Based on Data Mining29 cited
  • 2011Data Mining For Customer Relationship Management12 cited

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