SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Mediating Role of Brand Recall and Brand Attitude in Influencing Purchase Intention in Advergames
16 references·1 citing·46 second hop
The Mediating Role of Brand Recall and Brand Attitude in Influencing Purchase Intention in Advergames (2013)The Mediating Role of Brand Recall and Br…Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Friends, Fans, and Followers:…The Sage handbook of media processes and effects (2010)The Sage handbook of media pr…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…For fun and profit: Hedonic value from image interactivity and responses toward an online store (2005)For fun and profit: Hedonic v…Hedonic and utilitarian motivations for online retail shopping behavior (2001)Hedonic and utilitarian motiv…Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Cyberspace Advertising vs. Ot…Retail Environment, Self-Congruity, and Retail Patronage (2000)Retail Environment, Self-Cong…Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)Destination Image, Self-Congr…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior (1991)Predicting User Intentions: C…The Role of Mood in Advertising Effectiveness (1990)The Role of Mood in Advertisi…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorGame-speed influence and brand attitude: mediating role of thought favorability in in-game advertising (2018)Game-speed influence and bran…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Culture's Consequences: International Differences in Work-Related Values. (1983)Possessions and the Extended Self (1988)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Brand Love (2011)Customer Engagement (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)User Acceptance of Information Technology: Toward A Unified View1 (2003)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Information and Consumer Behavior (1970)Marketing Research (1970)E-satisfaction: an initial examination (2000)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)The Principles of Psychology (1891)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Possible selves. (1986)Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis—a case study of Lanzarote, Spain (2003)Destination Image and Its Functional Relationships (2007)Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan (2013)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)The Differential Susceptibility to Media Effects Model (2013)Explicating Affordances: A Conceptual Framework for Understanding Affordances in Communication Research (2016)Social motivations of live-streaming viewer engagement on Twitch (2018)
this work references cited by second hop

References

  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior4,215 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 2000Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model1,060 cited
  • 2010The Sage handbook of media processes and effects780 cited
  • 1995How Consumers Assess the Value of Advertising774 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 2011Friends, Fans, and Followers: Do Ads Work on Social Networks?656 cited
  • 2000Retail Environment, Self-Congruity, and Retail Patronage604 cited
  • 2001Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes548 cited
  • 1990The Role of Mood in Advertising Effectiveness528 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2005For fun and profit: Hedonic value from image interactivity and responses toward an online store488 cited
  • Cited by

    • 2018Game-speed influence and brand attitude: mediating role of thought favorability in in-game advertising9 cited