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Wireless commerce: marketing issues and possibilities
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  • 2006The U-Constructs: Four Information Drives155 cited
  • 2009Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising107 cited
  • 2018Does the uptake of wagering inducements predict impulse betting on sport?76 cited
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  • 2008Intentionally developed business network for mobile marketing: a case study from Finland44 cited
  • 2007Do Mobile CRM Services Appeal to Loyalty Program Customers?36 cited
  • 2019Learning in Generalized Linear Contextual Bandits with Stochastic Delays35 cited
  • 2006The mobile service industry: strategic challenges and future business models30 cited
  • 2006Managing Customer Relationships through Mobile Medium — Underlying Issues and Opportunities25 cited
  • 2013Examining the Impact of Online Friendship Desire on Citizenship Behavior*16 cited
  • 2002A METHOD TO IDENTIFY OPPORTUNITIES FOR MOBILE BUSINESS PROCESSES16 cited
  • 2005Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS15 cited
  • 2010Mobile Advertising: Product Involvement and Its Effect on Intention to Purchase

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14 cited
  • 2011Examining Behavioral Intention Toward Mobile Services13 cited
  • 2013Determinants of User Perceived Value and Its Influence on the Usage of Smartphone-based Mobile Commerce : Focusing on Service Ubiquity and User Control12 cited