Electronic Customer Relationship Management

Annissa Meutia

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Digital Marketing and Social Media Customer Service Quality and Loyalty Corporate Governance and Management

Abstract

Electronic Customer Relationship Management, atau e-CRM, adalah sebuah metode untuk mengelola relasi antara perusahaan dengan pelanggan dengan tujuan untuk meningkatkan loyalitas serta penggunaan produk-produk atau jasa yang ditawarkan oleh perusahaan dengan memanfaatkan media elektronik.

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References

1987Developing Buyer-Seller Relationships 1978The New Science of Management Decision 1965Planning and Control Systems: A Framework for Analysis 2011A framework for management information systems 2001The Loyalty Effect 2002Avoid the four perils of CRM.2001The Crm Handbook: A Business Guide to Customer Relationship Management 1991Relationship Marketing: Successful Strategies For The Age Of The Customer

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2011Customer Relationship Management (CRM) technology and organizational change: Evidence for the bureaucratic and e-Government paradigms 2007Voids in the Current CRM Literature: Academic Literature Review and Classification (2000-2005)2010Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments 2010Online banking in India: An approach to establish CRM 2006Managing Customer Relationships through Mobile Medium — Underlying Issues and Opportunities

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