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Defining, Measuring, and Managing Business Reference Value

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References

1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1973Job Market Signaling16,329 cited
1983Limited-dependent and qualitative variables in econometrics13,257 cited
1986Organizational Information Requirements, Media Richness and Structural Design9,719 cited
1997Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness9,690 cited
2010Signaling Theory: A Review and Assessment6,720 cited
1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
1999Where Do Interorganizational Networks Come From?3,012 cited
1993Social Desirability Bias and the Validity of Indirect Questioning2,793 cited
1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
1990Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships

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2,111 cited

2017Judgment under Uncertainty1,843 cited

Cited by

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