Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing

16 references·16 citing·43 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
1970Content Analysis for the Social Sciences and Humanities.4,564 cited
1980Translation and content analysis of oral and written materials3,570 cited
1983THE GLOBALIZATION OF MARKETS3,411 cited
1977Content Analysis in Consumer Research2,310 cited
1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
1989Culture and interpersonal communication1,074 cited
2005Global marketing and advertising: understanding cultural paradoxes813 cited
1977An Analysis of Information Content in Television Advertising588 cited
2000The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web586 cited
1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
1996The Information Content of Advertising: A Meta-Analysis349 cited
2012Measuring the Cultural Values Manifest in Advertising

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

292 cited

1989Typology of Main Message Strategies for Television Commercials222 cited

Cited by

2006What I say about myself: Communication of brand personality by African countries161 cited
2006Excitement or sophistication? A preliminary exploration of online brand personality134 cited
2004Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands106 cited
2007Cultural adaptation in cross border e-commerce: A study of German companies85 cited
2015A macro model of online information quality perceptions: A review and synthesis of the literature81 cited
2019Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?81 cited
2009Assessing global diffusion with Web memetics: The spread and evolution of a popular joke77 cited
2017Brand trust and image: effects on customer satisfaction76 cited
2008Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities70 cited
2022Digital Internationalization of Traditional Firms: Virtual Presence and Entrepreneurial Orientation65 cited
2019Critical analysis of information about integrated management systems and environmental policy on the Portuguese firms' website, towards sustainable development63 cited
2006Internet advertising strategy alignment58 cited
2006An Examination of Consumers' Attitudes and Beliefs towards Web Site Advertising56 cited
2015The effect of culture in forming e-loyalty intentions: A cross-cultural analysis between Argentina and Spain55 cited
2010Are culturally congruent websites more effective? An overview of a decade of empirical evidence49 cited
2004Do multinationals standardise or localise? The cross‐cultural dimensionality of product‐based Web sites49 cited