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The Role the Collegiate American Marketing Association Plays in Professional and Entrepreneurial Skill Development
12 references·8 citing·52 second hop
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References

  • 2003The Effect of Undergraduate Student Involvement on Critical Thinking: A Meta-Analysis of the Literature 1991-2000261 cited
  • 2005The Reflective Learning Continuum: Reflecting on Reflection227 cited
  • 2004Academic and Cocurricular Involvement: Their Relationship and the Best Combinations for Student Growth175 cited
  • 2007Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum143 cited
  • 2001Student-Operated Internet Businesses: True Experiential Learning in Entrepreneurship and Retail Management132 cited
  • 2002The Value of Students’ Classroom Experiences from the Eyes of the Recruiter: Information, Implications, and Recommendations for Marketing Educators131 cited
  • 2002A Professional School Approach to Marketing Education91 cited
  • 2006Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation75 cited
  • 2007The Curiosity in Marketing Thinking44 cited
  • 2006Participative Case Studies: Integrating Case Writing and a Traditional Case Study Approach in a Marketing Context41 cited
  • 2007Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education36 cited
  • 2006The marketing curriculum and educational aims: towards a professional education?34 cited

Cited by

  • 2017Student organizations and Communities of Practice: Actions for the 2030 Agenda for Sustainable Development

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51 cited
  • 2016Beyond resumes: LinkedIn for marketing educators16 cited
  • 2020Stakeholder perceptions of the value of accounting student organizations15 cited
  • 2014The Importance of Course Design on Classroom Performance of Marketing Students14 cited
  • 2010Epigrammatic Sales Scenarios and Evaluations: Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales Presentations7 cited
  • 2022Using Classroom-Run Virtual Startup Incubator to Facilitate Experiential Learning Experiences and Global Marketing Alliances7 cited
  • 2009Experiential Learning in Capstone Courses through the Great Case Debate7 cited
  • 2016Who Are You Going After? A Practical Typology to Generate Engagement in Professional Student Organizations6 cited