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Introduction: Behind the Brand
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Introduction: Behind the Brand (2012)Introduction: Behind the BrandBeauty imagined: a history of the global beauty industry (2011)Beauty imagined: a history of…Trademarks, Brands, and Competitiveness (2010)Trademarks, Brands, and Compe…Entrepreneurship and the development of global brands (2008)Entrepreneurship and the deve…Global Brands (2007)Global BrandsRenewing Unilever (2005)Renewing UnileverTrademarks as an indicator of innovation and industrial change (2004)Trademarks as an indicator of…Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell (2002)Brand New: How Entrepreneurs …Brand new: how entrepreneurs earned consumers' trust from Wedgwood to Dell (2001)Brand new: how entrepreneurs …The Neglected Intangible Asset: The Influence of the Trade Mark on the Rise of the Modern Corporation (1992)The Neglected Intangible Asse…Renewing Unilever: Transformation and Tradition (1986)Renewing Unilever: Transforma…Cheese trademarks: Italian dairy firms’ practices during the 20th century (2017)Cheese trademarks: Italian da…Patent statistics as indicators of innovative activities: Possibilities and problems (1985)Patent Statistics as Economic Indicators: A Survey (1990)Protecting Their Intellectual Assets: Appropriability Conditions and Why U.S. Manufacturing Firms Patent (or Not) (2000)Innovation in the service sector: The demand for service-specific innovation measurement concepts and typologies (2005)The market value of R&D, patents, and trademarks (2011)Innovation indicators throughout the innovation process: An extensive literature analysis (2018)Exploration and Exploitation in Organizational Learning (1991)The Knowledge-Creating Company (1995)The Knowledge-Creating Company (1998)Beer, brewing, and business history (2016)Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform (2020)Business History: Time for Debate (2011)The Alternative Business History: Business in Emerging Markets (2017)Organizational innovation in the multinational enterprise: Internalization theory and business history (2018)Developing the Brand: The Case of Alcohol, 1800–1880 (2003)Discretionary unplanned buying in consumer society (2005)A Brief History of Branding in China (2009)The definition and measurement of innovation (1998)Market Value, R&D and Intellectual Property: An Empirical Analysis of Large Australian Firms (2001)BRANDS AND THEIR SURFEITS (2013)Hollow from the start? Image professionalism in management consulting (2011)The subsiding sizzle of advertising history (2011)Kingpins, Bottlenecks, and Value Dynamics Along a Sector (2015)The politics of innovation: Why innovations need a godfather (2006)Foreign direct investment in high-risk environments: an historical perspective (2013)Could a Subaltern Manage? Identity Work and Habitus in a Colonial Workplace (2013)European luxury big business and emerging Asian markets, 1960–2010 (2015)The Birth of Luxury Big Business: LVMH, Richemont and Kering (2017)Blonde and blue‐eyed? Globalizing beauty, c.1945–c.19801 (2007)Historical research in marketing theory and practice: a review essay (2014)
this work references cited by second hop

References

  • 2004Trademarks as an indicator of innovation and industrial change571 cited
  • 2011Beauty imagined: a history of the global beauty industry224 cited
  • 1992The Neglected Intangible Asset: The Influence of the Trade Mark on the Rise of the Modern Corporation162 cited
  • 2005Renewing Unilever120 cited
  • 2002Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell89 cited
  • 1986Renewing Unilever: Transformation and Tradition87 cited
  • 2001Brand new: how entrepreneurs earned consumers' trust from Wedgwood to Dell79 cited
  • 2010Trademarks, Brands, and Competitiveness75 cited
  • 2007Global Brands66 cited
  • 2008Entrepreneurship and the development of global brands65 cited

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  • 2017Cheese trademarks: Italian dairy firms’ practices during the 20th century8 cited

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