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What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?
16 references·6 citing·44 second hop
What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? (2013)What Works Best When Combining Television…10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012 (2014)10.5937/ekonhor1403265r = Bel…A Hierarchical Marketing Communications Model of Online and Offline Media Synergies (2009)A Hierarchical Marketing Comm…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)EFFECTS OF INTERACTIVITY IN A…Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed. (2004)Advertising and Promotion; An…Permission-based mobile advertising (2002)Permission-based mobile adver…The ARF Copy Research Validity Project (2000)The ARF Copy Research Validit…Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences (2000)Controlling the Information F…The Effects of Screen Size and Message Content on Attention and Arousal (1999)The Effects of Screen Size an…The media equation: how people treat computers, television, and new media like real people and places (1997)The media equation: how peopl…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…A comparative analysis of four scales of consumer involvement (1995)A comparative analysis of fou…The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect (1993)The Mature Brand and Brand In…Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set? (1985)Does Attitude toward the Ad A…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design (1966)Consumer Buying Intentions an…A Neuroscientific Method for AssessingEffectiveness of Digital vs. Print Ads (2019)A Neuroscientific Method for …Integrated Marketing Communications (2018)Integrated Marketing Communic…How consumers’ media usage creates synergy in advertising campaigns (2018)How consumers’ media usage cr…Online versus Offline Promotional Communication (2017)Online versus Offline Promoti…Construct Measurement in Advertising Research (2017)Construct Measurement in Adve…Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers (2016)Framing Advertisements to Eli…Beyond boredom and anxiety (1975)Flow: the psychology of optimal experience (1990)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)A Dual-Process Model of Interactivity Effects (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)Influence of Facebook brand-page posts on online engagement (2015)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1997The media equation: how people treat computers, television, and new media like real people and places4,887 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2000Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences724 cited
  • 1995A comparative analysis of four scales of consumer involvement646 cited
  • 2002Permission-based mobile advertising595 cited
  • 1966Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design579 cited
  • 1985Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?434 cited
  • 2005EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition389 cited
  • 1999The Effects of Screen Size and Message Content on Attention and Arousal316 cited
  • 2000The ARF Copy Research Validity Project277 cited
  • 201410.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012246 cited
  • 2004Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed.

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246 cited
  • 1993The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect241 cited
  • 2009A Hierarchical Marketing Communications Model of Online and Offline Media Synergies233 cited
  • Cited by

    • 2017Construct Measurement in Advertising Research51 cited
    • 2016Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers29 cited
    • 2019A Neuroscientific Method for AssessingEffectiveness of Digital vs. Print Ads26 cited
    • 2017Online versus Offline Promotional Communication22 cited
    • 2018How consumers’ media usage creates synergy in advertising campaigns17 cited
    • 2018Integrated Marketing Communications10 cited