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A Multiactivity Latent Attrition Model for Customer Base Analysis
16 references·7 citing·46 second hop
A Multiactivity Latent Attrition Model for Customer Base Analysis (2014)A Multiactivity Latent Attrition Model fo…The Value of Social Dynamics in Online Product Ratings Forums (2011)The Value of Social Dynamics …Online Product Opinions: Incidence, Evaluation and Evolution (2011)Online Product Opinions: Inci…Reducing Satiation: The Role of Categorization Level (2008)Reducing Satiation: The Role …A Hidden Markov Model of Customer Relationship Dynamics (2008)A Hidden Markov Model of Cust…Embedded Premium Promotion: Why It Works and How to Make It More Effective (2007)Embedded Premium Promotion: W…“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model (2005)“Counting Your Customers” the…Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach (2004)Modeling Purchase Behavior at…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction (2003)Cross-selling through databas…Marketing Actions and the Value of Customer Assets (2002)Marketing Actions and the Val…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Analysis of cross category dependence in market basket selection (2000)Analysis of cross category de…The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions (1999)The “Shopping Basket”: A Mode…The Effect of Promotion on Consumption: Buying More and Consuming It Faster (1998)The Effect of Promotion on Co…Determining Where to Shop: Fixed and Variable Costs of Shopping (1998)Determining Where to Shop: Fi…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Counting Your Customers: Who-…The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior☆ (2022)The dark side of up-selling p…Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors (2021)Handling Endogenous Regressor…Opportunities for Innovation in Social Media Analytics (2017)Opportunities for Innovation …Online Purchase Paths and Conversion Dynamics across Multiple Websites (2017)Online Purchase Paths and Con…Marketing Models for the Customer-Centric Firm (2017)Marketing Models for the Cust…Dynamically Managing a Profitable Email Marketing Program (2017)Dynamically Managing a Profit…A multi-category customer base analysis (2014)A multi-category customer bas…Defining and Estimating a Trading Area (1964)An Information Processing Theory of Consumer Choice (1979)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)The Decomposition of Promotional Response: An Empirical Generalization (1999)The habitual consumer (2009)Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time (2012)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Handbook of consumer behavior (1991)Store atmosphere and purchasing behavior (1994)The Value of Purchase History Data in Target Marketing (1996)E-Customization (2003)A multiple discrete–continuous extreme value model: formulation and application to discretionary time-use decisions (2004)A Method of Simulated Moments for Estimation of Discrete Response Models Without Numerical Integration (1989)Latent Variable Models and Factor Analysis (1989)Charting New Directions for Marketing (1999)Advertising, Research and Development, and Systematic Risk of the Firm (2006)The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development (2009)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)What Drives Immediate and Ongoing Word of Mouth? 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References

  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2011The Value of Social Dynamics in Online Product Ratings Forums672 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • 2011Online Product Opinions: Incidence, Evaluation and Evolution618 cited
  • 1998Determining Where to Shop: Fixed and Variable Costs of Shopping590 cited
  • 1999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions478 cited
  • 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model454 cited
  • 2008A Hidden Markov Model of Customer Relationship Dynamics374 cited
  • 2003Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction336 cited
  • 1998The Effect of Promotion on Consumption: Buying More and Consuming It Faster334 cited
  • 2000Analysis of cross category dependence in market basket selection324 cited
  • 2004Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach284 cited
  • 2002Marketing Actions and the Value of Customer Assets258 cited

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  • 2008Reducing Satiation: The Role of Categorization Level256 cited
  • 2007Embedded Premium Promotion: Why It Works and How to Make It More Effective255 cited
  • Cited by

    • 2017Dynamically Managing a Profitable Email Marketing Program146 cited
    • 2017Opportunities for Innovation in Social Media Analytics124 cited
    • 2021Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors56 cited
    • 2017Marketing Models for the Customer-Centric Firm31 cited
    • 2017Online Purchase Paths and Conversion Dynamics across Multiple Websites29 cited
    • 2014A multi-category customer base analysis25 cited
    • 2022The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior☆14 cited