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Cited by

• 2016Social media brand building strategies in B2B companies127 cited
• 2012Internal branding: Franchisor leadership as a critical determinant40 cited
• 2021Not always co-creating brand: effects of perceived justice on employee brand sabotage behaviours in the hotel industry29 cited
• 2022Will catering employees’ job dissatisfaction lead to brand sabotage behavior? A study based on conservation of resources and complexity theories26 cited
• 2011Engineering consultants' perceptions of corporate branding: A case study of an international engineering consultancy25 cited
• 2017The dark side of marketing: introduction to the special issue17 cited
• 2020SERVBID: the development of a B2C service brand identity scale8 cited