SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Development of empirically based customer-derived positioning typology in the automobile industry
16 references·2 citing·37 second hop
Development of empirically based customer-derived positioning typology in the automobile industry (2011)Development of empirically based customer…Green branding effects on attitude: functional versus emotional positioning strategies (2005)Green branding effects on att…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning through Adv…Symbolic and functional positioning of brands (1998)Symbolic and functional posit…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Summated Rating Scale Construction (1992)Summated Rating Scale Constru…Positioning: The Battle for Your Mind (1992)Positioning: The Battle for Y…Scale Development : Theory and Applications (1991)Scale Development : Theory an…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects (1984)Image Variables in Multi-Attr…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Business research methods (1976)Business research methodsMarketing Research (1970)Marketing ResearchTypologies and taxonomies of positioning strategies: a systematic literature review (2023)Typologies and taxonomies of …Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions (2014)Understanding the Effectivene…Coefficient Alpha and the Internal Structure of Tests (1951)Generalized expectancies for internal versus external control of reinforcement. (1966)Review of Psychometric theory (2nd ed.). (1979)The Screen for Child Anxiety Related Emotional Disorders (SCARED): Scale Construction and Psychometric Characteristics (1997)Psychometric Properties of the Screen for Child Anxiety Related Emotional Disorders (SCARED): A Replication Study (1999)Reflections on Past Behavior: A Self‐Report Index of Habit Strength 1 (2003)Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)Do Family Firms Have Better Reputations Than Non‐Family Firms? An Integration of Socioemotional Wealth and Social Identity Theories (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Research Methods in Business Studies (2020)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)Management Research Methods (2007)Principles and methods of validity and reliability testing of questionnaires used in social and health science researches (2015)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
this work references cited by second hop

References

  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1991Scale Development : Theory and Applications15,552 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1976Business research methods4,277 cited
  • 1970Marketing Research3,552 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1992Summated Rating Scale Construction2,164 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • 1998Symbolic and functional positioning of brands661 cited
  • 1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects581 cited
  • 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1992
Positioning: The Battle for Your Mind
458 cited

Cited by

  • 2023Typologies and taxonomies of positioning strategies: a systematic literature review12 cited
  • 2014Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions12 cited