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Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence
16 references·4 citing·36 second hop
Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence (2006)Competitive Advertising Strategies and Ma…A New Product Growth for Model Consumer Durables (2004)A New Product Growth for Mode…New-Product Diffusion Models (2003)New-Product Diffusion ModelsDynamic Models of Advertising Competition (2003)Dynamic Models of Advertising…Chapter 8 New-product diffusion models (1993)Chapter 8 New-product diffusi…Assessing the Impact of Competitive Entry on Market Expansion and Incumbent Sales (1993)Assessing the Impact of Compe…Empirical Analysis of Closed-Loop Duopoly Advertising Strategies (1992)Empirical Analysis of Closed-…An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)An Empirical Investigation of…Competitive dynamic advertising (1989)Competitive dynamic advertisi…Optimal Pricing Strategies for New Products in Dynamic Oligopolies (1988)Optimal Pricing Strategies fo…A Model of Advertising Competition (1985)A Model of Advertising Compet…Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)Optimal Pricing and Advertisi…Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve (1983)Oligopoly Models for Optimal …Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Economics and the Competitive Process (1979)Economics and the Competitive…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Outdoor Advertising as Visual Communication: The Example of Ankara (2020)Outdoor Advertising as Visual…An innovation diffusion of successive generations by system dynamics — An empirical study of Nike Golf Company (2012)An innovation diffusion of su…Advertising Contribution to a Firm's Profit: Theory and Evidence from the Airline Industry in the United States (2012)Advertising Contribution to a…Modelling intervention options to reduce GHG emissions in housing stock — A diffusion approach (2011)Modelling intervention option…An Operations-Research Study of Sales Response to Advertising (1957)Reexamination of the perfectness concept for equilibrium points in extensive games (1975)Dynamic Noncooperative Game Theory (1982)Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects (1993)Differential game models of advertising competition (1995)Optimal Advertising and Pricing in a New-Product Adoption Model (2008)Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Evidence on Learning and Network Externalities in the Diffusion of Home Computers (2002)Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test (2004)Understanding social media effects across seller, retailer, and consumer interactions (2013)Barriers to New Competition (1957)First-mover advantages (1988)Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets (2008)The Diffusion of Services (2009)Marketing activity, blogging and sales (2012)Nonzero-sum differential games (1969)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)Generic and Brand Advertising Strategies in a Dynamic Duopoly (2005)Conditional logit analysis of qualitative choice behavior (1972)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Diffusion of Innovations (1963)Using Online Conversations to Study Word-of-Mouth Communication (2004)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications (2012)Diffusion of Innovations 1 (2019)An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion (2005)The impact of cultural differences on technology adoption (2012)The Impact of COVID-19 on Consumers: Preparing for Digital Sales (2020)The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing (1988)A Diffusion Model Incorporating Product Benefits, Price, Income and Information (1990)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)
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  • 2003

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Dynamic Models of Advertising Competition
110 cited

Cited by

  • 2012An innovation diffusion of successive generations by system dynamics — An empirical study of Nike Golf Company37 cited
  • 2011Modelling intervention options to reduce GHG emissions in housing stock — A diffusion approach36 cited
  • 2020Outdoor Advertising as Visual Communication: The Example of Ankara9 cited
  • 2012Advertising Contribution to a Firm's Profit: Theory and Evidence from the Airline Industry in the United States8 cited