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“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults

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661 cited

1986Systematicity and Surface Similarity in the Development of Analogy625 cited

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2012The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions52 cited
2009Age of acquisition and the recognition of brand names: On the importance of being early52 cited
2010Television advertisements and children's buying behaviour51 cited
2009Brand extension feedback effects: A holistic framework48 cited
2007Vulnerability of global brands to negative feedback effects48 cited
2014Investigating Gender‐Schema Congruity Effects on Consumers’ Evaluation of Anthropomorphized Products47 cited