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The role of emotion in advertising

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References

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1983Advances in Consumer Research

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2,879 cited

Cited by

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1999An international analysis of emotional and rational appeals in services vs goods advertising277 cited
2004THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects261 cited
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2014Be rational or be emotional: advertising appeals, service types and consumer responses255 cited
1995Retail Services Advertising: The Effects of Appeal, Medium, and Service255 cited
2002A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions248 cited
2002The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study232 cited
1992A Comparison of Print Advertisements from the United States and France217 cited
2011Uninformative Advertising as an Invitation to Search209 cited
1987Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?207 cited
2021Affective Image Content Analysis: Two Decades Review and New Perspectives199 cited
1989Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research178 cited
2011The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal172 cited
1998Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad169 cited