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Use of an Organizational Weblog in Relationship Building: The Case of a Major League Baseball Team

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2011Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages

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2015Social Media Scholarship in Sport Management Research: A Critical Review147 cited

2012Characteristics of Users of a Mixed- Martial-Arts Blog: A Case Study of Demographics and Usage Trends39 cited

2017Sport identification and employee pride: key factors in sport employee psychology23 cited

2017Points of attachment on social media: exploring similarities and differences between Chinese and Western National Basketball Association fans17 cited

2011Internet sport bloggers: Who are these people and where do they come from?15 cited

2013Reaching the audience: new communication technology practices in college sports public relations14 cited

2013Online Sport Consumption Motives: Why Does an Ethnic Minority Group Consume Sports in a Native and Host Country through the Internet?11 cited

2013Perceived Utility of Official University Athletic Twitter Accounts: The Opinions of College Athletic Administrators9 cited