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Building brands using direct marketing ‐ a case study
8 references·0 citing·24 second hop
Building brands using direct marketing ‐ a case study (1998)Building brands using direct marketing ‐ …Innovations in procurement management (1997)Innovations in procurement ma…Direct and Database Marketing (1997)Direct and Database MarketingBuilding Brands Directly (1996)Building Brands DirectlyPrinciples of Corporate Communication (1995)Principles of Corporate Commu…Building Strong Brands (1995)Building Strong BrandsClose to the customer: But is it really a relationship? (1994)Close to the customer: But is…Strategic Industrial Marketing (1989)Strategic Industrial MarketingPrinciples of Marketing (1972)Principles of MarketingDeveloping Buyer-Seller Relationships (1987)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)An exploration of customer exit in retail banking (1998)A framework of dynamic CRM: linking marketing with information strategy (2003)An empirical study on Web-based services and customer loyalty (2006)The Adoption of Marketing by Financial Institutions in the UK (1988)Commodity products and stalemate industries: Is there a role for marketing? (1990)Re-positioning the supplier: an SME perspective (1995)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand as Relevance (2001)The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (2010)Relationship among Service Quality, Customer Satisfaction and Customer Loyalty: With Special Reference to Wireline Telecom Sector (DSL Service) (2017)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Neural network model for database marketing in the new global economy (2002)Towards a map of marketing information systems: an inductive study (2003)Classifying Pupils by Where They Live: How Well Does This Predict Variations in Their GCSE Results? (2007)Core value‐based corporate brand building (2003)The six conventions of corporate branding (2003)Corporate marketing (2006)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 1995Building Strong Brands4,432 cited
  • 1995Principles of Corporate Communication767 cited
  • 1994Close to the customer: But is it really a relationship?214 cited
  • 1996Building Brands Directly44 cited
  • 1989Strategic Industrial Marketing34 cited
  • 1997Direct and Database Marketing22 cited
  • 1997Innovations in procurement management19 cited

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