Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

FUNCTIONALITY OF PRODUCT PACKAGING: SURVEYING CONSUMERS’ ATTITUDE TOWARDS SELECTED COSMETIC BRANDS

5 references·7 citing·33 second hop

FromToDepth

this work references cited by second hop

References

1972Principles of Marketing5,587 cited
1999Marketing Management: The Millennium Edition1,176 cited
1991Cross‐cultural Colour Comparisons: Global Marketers Beware!198 cited
1997A Paradigm for Packaging56 cited
2004Marketing Communications Management: Concepts and Theories, Cases and Practices48 cited

Cited by

2018The Effect of Cosmetics Packaging Design on Consumers’ Purchase Decisions21 cited
2018STRATEGI BRANDING MELALUI INOVASI DESAIN KEMASAN BAGI HOME INDUSTRY SABUN CAIR20 cited
2021Consumer-centered design of the secondary packaging for industrial pharmaceuticals12 cited
2025The Role of Pro-Ecological Packaging in Shaping Purchase Intentions and Brand Image in the Food Sector: An Experimental Study11 cited
2021PENGARUH DESAIN DAN MANFAAT KEMASAN TERHADAP MINAT PEMBELIAN FMCG11 cited
2021Influencia del atractivo de la presentación de los vinos en la percepción de calidad e intención de consumo0 cited
2021Influencia del atractivo de la presentación de los vinos en la percepción de calidad e intención de consumo0 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work