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Dealing with downstream customers: an exploratory study
16 references·4 citing·41 second hop
Dealing with downstream customers: an exploratory study (2011)Dealing with downstream customers: an exp…Market orientation, marketing capabilities, and firm performance (2009)Market orientation, marketing…Building theories from case study research (2009)Building theories from case s…Competing on analytics. (2006)Competing on analytics.Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Corporate Social Responsibili…DEFINING SUPPLY CHAIN MANAGEMENT (2001)DEFINING SUPPLY CHAIN MANAGEM…A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes (2000)A Multiple-Layer Model of Mar…The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)The Impact of Market Knowledg…Market Orientation and Organizational Performance: Is Innovation a Missing Link? 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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 2009Building theories from case study research11,299 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2001DEFINING SUPPLY CHAIN MANAGEMENT5,167 cited
  • 1997Information Distortion in a Supply Chain: The Bullwhip Effect4,718 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1997Supply Chain Management: More Than a New Name for Logistics2,865 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
  • 2004Corporate Social Responsibility and Marketing: An Integrative Framework1,872 cited
  • 2009Market orientation, marketing capabilities, and firm performance1,542 cited
  • 1998The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination1,348 cited
  • 2000A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes1,283 cited
  • 1998An empirical investigation into supply chain management: a perspective on partnerships1,079 cited

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2006
Competing on analytics.
994 cited
  • 1987Industrial technological development : a network approach747 cited
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    • 2015Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting29 cited
    • 2012Intertwining relationship marketing with supply chain management through Alderson's transvection23 cited
    • 2013Identifying potential sources of value in a packaging value chain18 cited
    • 2022Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets10 cited